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Luxury World
The Past, Present and Future of Luxury Brands
by Mark Tungate- ISBN: 9780749452636 (0749452633)
- Language: english
- Author: Mark Tungate
- Release date: November 1, 2009
- Genres: business
- Format: hardcover, 260 pages
- Publisher: Kogan Page
About The Book
The word « luxury » has almost lost its meaning after being hijacked by a multitude of aspiring commoditites. So what is real luxury? Which are the genuine luxury brands? Who are their customers — and how do luxury brands attract and retain them? Above all, where can the industry turn now that excess is out of fashion?
Fast-moving, entertaining and full of exclusive interviews, Luxury World takes you on a voyage around the luxury universe during a period of change, slipping behind the facades of the world’s most sophisticated businesses to show how they function.
Among other destinations, best-selling author Mark Tungate visits: Swiss watchmakers; the Champagne houses of France; the diamond district of Antwerp; the luxury enclave of Monte Carlos; the discreet ateliers of the last craftsmen; a host of brands in Paris — the self-proclaimed capital of elegance.
Hardback ebook Luxury World by Mark Tungate for reader. MP3 Luxury World buy on Bookshop. MOBI book Luxury World download on iOS on Book Depository.
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