Another One Bites the Grass – audiobook download

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Another One Bites the Grass
Making Sense of International Advertising
by Simon Anholt

Another One Bites the Grass ~ Read More

• Publisher: Wiley
• Author: Simon Anholt
• Release date: January 21, 2000
• Language: english
• Format: hardcover, 326 pages
• ISBN: 9780471354888 (0471354880)

About The Book

Another One Bites the Grass « An inspiring, thought-provoking perspective on creating effective and sustainable international advertising. » — Charles Lanphear, Global Media Director H.J. Heinz Company « At last, here’s a really intelligent new approach to the age-old problem of making great international ads. A must-read for everyone in the business of global brands, global marketing, and global communications. » — Robert Hancock, Director of Communications Pillsbury UK Ltd. « In an irreverent, finely argued, and entertaining assault on conventional wisdom, drawing on his considerable experience of working in the business, the author proposes thought-provoking new ways to survive and prosper in the international advertising jungle. » — Adrian Vickers. Founder/Partner Abbott Mead Vickers BBDO

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