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Africa Rising
How 900 Million African Consumers Offer More Than You Think
by Vijay Mahajan- ISBN: 9780132339421 (0132339420)
- Release date: September 1, 2008
- Publisher: Wharton School Publishing
- Format: hardcover, 260 pages
- Language: english
- Genres: africa, business, economics, politics, entrepreneurship
- Author: Vijay Mahajan
About The Book
With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In this book legendary global business consultant Vijay Mahajan reveals this remarkable marketplace in all its richness and complexity, and helps companies understand the massive opportunity it presents.
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