(Audiobook) Africa Rising • 9780132339421

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    Africa Rising
    How 900 Million African Consumers Offer More Than You Think

    by Vijay Mahajan

    Africa Rising – Read More

    • ISBN: 9780132339421 (0132339420)
    • Release date: September 1, 2008
    • Publisher: Wharton School Publishing
    • Format: hardcover, 260 pages
    • Language: english
    • Genres: africa, business, economics, politics, entrepreneurship
    • Author: Vijay Mahajan

    About The Book

    With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In this book legendary global business consultant Vijay Mahajan reveals this remarkable marketplace in all its richness and complexity, and helps companies understand the massive opportunity it presents.

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