(Audiobook) Transforming Your Go-to-Market Strategy

[Lyn]

Transforming Your Go-to-Market Strategy
The Three Disciplines of Channel Management
by V. Kasturi Rangan, Marie Bell

🔗 Transforming Your Go-to-Market Strategy — Read More 🔗

• Release date: June 1, 2006
• Format: hardcover, 304 pages
• Language: english
• Genres: business
• ISBN: 9781591397663 (1591397669)
• Author: V. Kasturi Rangan, Marie Bell
• Publisher: Harvard Business Review Press

About The Book

Most distribution channels are outdated and unwieldy, serving neither customers nor channel partners adequately. Despite new technologies that have streamlined many transactions and processes, a general lack of leadership combined with flawed and deeply ingrained structures make distribution channels exceedingly difficult to change. What companies need, says V. Kasturi Rangan, is a new approach to going to market — channel stewardship — that simultaneously addresses customers’ best interests and drives profits for all channel partners. In « Transforming Your Go-to-Market Strategy », Rangan shows how any member of a distribution channel can adopt this role and learn how to shape an effective, constantly evolving, and mutually beneficial channel strategy. This book outlines three disciplines that companies must master to navigate the complex distribution environment successfully: map the industry channel, build and edit one’s own channel continuously to best serve customers, and align and influence one’s channel value chain to ensure that all parties reap appropriate rewards. Rangan also provides guidance on managing multiple channels, integrating the Internet into a channel strategy, and overcoming common barriers that impede transformation. A fresh approach to designing and managing channels for the long term, this book helps firms expand value for customers, partners, and the bottom line.

EPUB ebook Transforming Your Go-to-Market Strategy by V. Kasturi Rangan read on Android on Kobo. MOBI book Transforming Your Go-to-Market Strategy. Online Transforming Your Go-to-Market Strategy V. Kasturi Rangan download. PDF ebook Transforming Your Go-to-Market Strategy buy cheap for PocketBook on Booktopia. Paperback Transforming Your Go-to-Market Strategy read online.

Hardcover book Transforming Your Go-to-Market Strategy by V. Kasturi Rangan Kindle on Books-a-Million. MP3 Transforming Your Go-to-Market Strategy buy iPad on Audible. TXT ebook Transforming Your Go-to-Market Strategy V. Kasturi Rangan download. FB2 book Transforming Your Go-to-Market Strategy by V. Kasturi Rangan on Amazon. Hardback ebook Transforming Your Go-to-Market Strategy buy on iOS.

[Lyn]

• The Lost Lagoon by Reg Down • 9781453801963
• It Happened in Egypt by C.N. Williamson • 9781426436857
• Audubon’s Birds Of America: The National Audubon Society Baby Elephant Folio (Tiny Folio) by Roger Tory Peterson • 9780789208149
• Manny’s Cows: The Niagara Falls Tale by Suzy Becker • 9780060541521

[Auteur]

Messages