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International Marketing
by Vern Terpstra, Ravi SarathyInternational Marketing : READ MORE
- Publisher: Harcourt Brace College Publishers
- ISBN: 9780030180224 (0030180228)
- Author: Vern Terpstra, Ravi Sarathy
- Release date: December 1, 1997
- Format: hardcover
- Language: english
About The Book
The Eighth Edition of this popular text has been completely revised, reflecting current developments in the field. Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today’s international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.
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